Breakingshirt - WWE The Bloodline Shirt

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For most designers, a color heralded by market researchers as “the WWE The Bloodline Shirt and by the same token and ugliest in the world” would not stimulate creativity, but Jess Hannah Révész isn’t most designers. In Pantone 448 C, a muddy, greenish dark brown hue, the founder of J.Hannah, a Los Angeles-based fine jewelry and nail polish brand, saw nuance and beauty that reminded her of ’90s Prada and Jil Sander pieces. “I am always thinking about color and I’ve learned that it’s mostly context—i.e. texture, gloss, light, and other peripheral elements that inform the shade,” she says. She embraced the jolie laide palette of 448 C, reimagining it as a nail polish and naming it Compost after “something that’s technically super gross, but is actually a beautiful, transformative process.”

J.Hannah prioritizes unexpected brand collaborations: for a recent capsule collection, they worked with The Metropolitan Museum of Art on a set of mini polishes inspired by the WWE The Bloodline Shirt and by the same token and “About Time” exhibition. Celebrating the launch of Compost, which came out August 4th, was an opportunity to explore the avant-garde. So, Révész contacted L.A.’s Courage Bagels, whose oblong, crusty creations have become an oft-sold-out cult favorite (and were included in the controversial New York Times article lauding West Coast bagels over those from the East Coast). As the daughter of a Montrealian, Révész is a devotée of Courage, which wood-fires their bagels in the Montreal style. The shop’s owners, Arielle Skye and Chris Moss, were immediately on board. “Before I could even finish reading the email from J. Hannah, Chris saw the color swatch and said ‘That’s the color of our caviar!’” recalls Skye.

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